CONTACT         DeVries Public Relations Chloe D'Angelo | 646.253.0214 cdangelo@devries-pr.com   DeVries Public Relations Diana Desir | 212.891.0463 ddesir@devries-pr.com       ABOUT P&G  |  SUGGESTED TAGS  |  DowNLOAD PRESS RELEASE                 SEBASTIAN PROFESSIONAL UNDERGOES A FEARLESS & FASHIONABLE REINVENTION     Introducing a Complete Collection of Versatile Care and Styling Products Designed to Inspire                     Born in the 1970’s, Sebastian Professional was a pioneer in innovative styling tools and techniques and grew into a portfolio of brands that produced industry classics such as Shaper Hairspray and Potion 9. Today, Sebastian Professional innovates once again and emerges as one brand designed to inspire stylists and consumers alike. With the relaunch of the Sebastian Professional brand in July 2008, P&G Professional Care seized the opportunity to conduct exhaustive market research with stylists and consumers to determine what was lacking for them in the current salon category. This resulted in over two years of product testing and over 10,000 conversations with stylists and consumers to identify where P&G Professional Care could fill a void. The result today – the co-creation of a professional brand and a complete range of versatile and fearless care and styling products.					WWW.SEBASTIANPROFESSIONAL.COM   CORY KENNEDY     In addition to new products and sleek packaging, Sebastian’s new advertising campaign will feature unexpected style visionaries in their own right – whether drawn from fashion, film, music or any other untapped well of inspiration. Debuting as the first fearless face to represent the spirit of Sebastian Professional is Los Angeles-based digerati icon and newbie style setter, Cory Kennedy.     THOMAS DUNKIN     New York-based stylist whose style reflects a contemporary mixture of glamour, punk and rock and roll. Thomas has styled celebrities including Nicole Kidman, Demi Moore and Kate Bosworth.     CORI BARDO     LA-based stylist known for her rocker chic style that reflects beauty with an edge. Cori works with rock star bands such as Fallout Boy, Green Day, Panic! at the Disco and Red Hot Chili Peppers.
The new Sebastian Professional is a focused and powerful collection of over 30 products that combine heritage heroes with new and exciting innovation. The three collections below are designed to offer versatility, inspiration and style.     • Three essential shampoo and conditioner regimens with tailored levels of conditioning, designed to restore a multitude of hair types to the same healthy level   • Light, Drench & Penetraitt   • Eight fierce styling products designed to hold, mold and sculpt   • Re-Shaper, Shaper Fierce, Shaper Zero Gravity, Liquid Steel, Gel Forte, Mousse Forte, Craft Clay & Molding Mud   • Six essential treatment-stylers for creating touchable, soft and flowing hair   • Thickefy Foam, Taming Elixir, Whipped Crème, Stylixir, Potion 9 & Potion 9 Lite         The new Sebastian Professional is now available at these top local salons: www.sebastianprofessional.com/flagship For more information, visit www.sebastianprofessional.com or call 1-800-935-5273.     Check out how Sebastian’s new products help create fearless and fashion-forward looks that vary from free-flowing and effortless to fiercely structured and bold. Here’s a behind-the-scenes peek at the “making of” the Sebastian vision for hair. Also, take a look at the Fearless Hair looks that Thomas and Cori created for the launch event fashion show.   SUGGESTED TAGS   Sebastian Professional, Professional hair care, P&G Professional Care, Cory Kennedy, Cori Bardo, Thomas Dunkin, Visionaries, Hair Fashion, Whipped Crème, Re-Shaper, Shaper Fierce, Shaper Zero, Gravity, Potion 9, Potion 9 Lite, Haircare, Hair care