SEBASTIAN HERITAGE
THROUGH THE DECADES

heritageFOUNDED

Geri Cusenza and John Sebastian

FOUNDED

Geri Cusenza and John Sebastian

L.A. stylist duo entered the 70s determined to push things further and take a generation from flower power to fearless hair fashion…

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Heriatge1974

A RECIPE FOR HEALTHY HAIR

1974

A RECIPE FOR HEALTHY HAIR

Sebastian invented 2+1, an original recipe of 2 parts moisture and 1 part protein, to give the hair what it needs–deep intensive hydration, combined with the power of a protein pack…

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Heriatage1976

CELLOPHANES: A REVOLUTION IN COLOR

1976

CELLOPHANES: A REVOLUTION IN COLOR

The spirit of ’76 is a rainbow of happy days and boogie nights. Hair swings long, wild and free, on men and women…

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Heritage1976

FIRST EDUCATION VIDEO

1976

FIRST EDUCATION VIDEO

Sebastian was a trailblazer not only in product and service innovation, but also in pioneering new ways to educate stylists…

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Heritage1979

HIGHER, HARDER AND BIGGER HAIR

1979

HIGHER, HARDER AND BIGGER HAIR

Sebastian was the first to capture true hair design in a resin-charged pump spray…

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Heritage1982

A BRAINSTORM IN A RAINSTORM

1982

A BRAINSTORM IN A RAINSTORM

Sebastian ”Wet,” an innovative water gel to match the sexy, wet look inspired by an unexpected rainstorm…

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Heritage1984

THE ORIGINAL WORKING SPRAY

1984

THE ORIGINAL WORKING SPRAY

Shaper hairspray was born out of a desire to free the hair from stiffness and let it move...

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Heritage1988

STREET FASHION TO HAIR FASHION

1988

STREET FASHION TO HAIR FASHION

Walking through the streets of London, Sebastian was inspired by a non-conforming youth generation who wore their hair dirty and matted…

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Heritage1989

ANYTHING THAT SPARKLES CAN SHINE

1989

ANYTHING THAT SPARKLES CAN SHINE

The stars shine, the sun shines, diamonds shine, anything that sparkles can shine. This is the promise behind Laminates…

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Heritage1990

THE ORIGINAL WEARABLE TREATMENT

1990

THE ORIGINAL WEARABLE TREATMENT

When John Sebastian and Geri Cusenza took a trip to the Amazon rainforest, they discovered various intriguing botanicals…

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Heritage1990

THE SEBASTIAN PYRAMID RISES

1990

THE SEBASTIAN PYRAMID RISES

Visitors to Sebastian International's corporate headquarters in Woodland Hills, California, enter a sleek black pyramid-shaped building with spacious hallways…

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Heritage1993

THE D.A.D.A. EVENT

1993

THE D.A.D.A. EVENT

From the Los Angeles Times, February 5th, 1993: "Letting five of the world's top hairstylists loose with instructions to go Dada can make women go gaga…

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Heritage1998

XTAH. RAW MATERIALS FOR RAW HAIR

1998

XTAH. RAW MATERIALS FOR RAW HAIR

Sebastian Global Art Director at the time, Robert Lobetta had an idea: to create a product that was all about using the hands; about getting the hairdresser to return to the craft of hairdressing…

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Heritage1999

CELEBRATING THE MILLENNIUM

1999

CELEBRATING THE MILLENNIUM

The Minimallenium Collection propels us to the future. Looking for the ultimate cut, focusing on the 5 core areas of hair. Is it minimalistic?

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Heritage2000

ESCAPE MEDIOCRITY TOUR

2000

ESCAPE MEDIOCRITY TOUR

The "Escape Mediocrity Tour" brought hair dressers from all over the world into the realm of extraordinary creativity…

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Heritage2001

FIRST ONLINE EDUCATION

2001

FIRST ONLINE EDUCATION

Sebastian always looked for new ways to inspire hairdressers around the world and educate them to the latest artistic techniques…

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Heritage2006

L.A. IS THE PLACE

2006

L.A. IS THE PLACE

If ever there was an epicenter of It factor, it would have to be Hollywood. In 2006, Sebastian raised the It factor even higher, staging L.A. as the place—at Hollywood's Kodak Theater (home of the Academy Awards)…

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Heritage2010

SHAPER 25th ANNIVERSARY

2010

SHAPER 25th ANNIVERSARY

Hollywood had a very good hair day: The Paramount Studios Lot was filled with hairstylists from around the world to celebrate the 25th Anniversary of Sebastian Professional’s legendary Shaper hairspray...

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